Our Middle Tennessee Hardscaping Journey
iCONiC Outdoor Creations has an interesting story to tell. Our owners, Tracey Cason and Joseph Briles, have dedicated many years to architectural design, construction, and customer satisfaction. We don’t just help customers with hardscaping projects—we build iCONiC outdoor spaces for our clients.
How It Began
As natives to the incredible city of Nashville, our team has witnessed the growth of one of the United States’ most desired cities to live in. Tracey Cason, our owner, has lived her life as an entrepreneur, from owning a recycling business with her father in downtown Nashville for over 20 years to a growing real estate career.
Majoring in Interior Design at Western Kentucky University and completing her education at Trevecca University with a minor in Photography, Tracey's experience and education was a segue to her opening a lucrative hardscape company. Based on the rapid growth that the Nashville area has experienced in the past several years and being in the real estate business for over 10 years, she noticed a need for a hardscape company that offered a personalized touch that other companies weren’t offering. For the past 20 years, Tracey has drawn architectural designs for clients and has been privy to the demands of her clients through her photography and real estate businesses. From her clients’ demands, an idea was born.
Beginnings of iCONiC Outdoor Creations
Tracey teamed up with Joseph Briles, also a native of the area. Joseph began building homes when he was 14 years old, learning the building trade with Maxwell Construction®. Joseph then moved to Memphis in the late 1990s, opened up a thriving commercial contracting business and moved back home to the Nashville area in 2016, continuing his services as an independent hardscape specialist. Tracey and Joseph rekindled their friendship from high school, and they realized that Joseph’s lifelong experience in the building and construction industry combined with Tracey’s experience as a business owner, designer, and marketer could offer clients something very special: iCONiC Outdoor Creations.
What makes us different from other hardscaping companies is our goal to be difference makers. We don’t just sell products and services; our top priority is building strong and trusting relationships with our clients and making a difference in their experience. As the leading hardscape company in the area, we strive to take the stress out of complex projects by designing and building exceptional outdoor creations. We make a difference by genuinely caring and treating our clients as we would our own family or friend.